Introduction
Galgotias University, located in Greater Noida is one of the leading private universities in India which, in turn, has propagated its academic grandeur to the online education market. The university, after getting the green light from the University Grants Commission (UGC) and other regulatory authorities, offers very flexible and career-oriented online degree programs which are very well designed to cater to the needs of today's digital learning environment. The online mode at Galgotias University is focusing on accessibility, price, and quality, thus making it possible for the learners to study post-graduate courses of their choice irrespective of their geographical location or time of the day. For instance, courses like online MBA, BBA, MCA, etc are being conducted with the aim of furnishing the students with the theoretical as well as practical skills that are required as per the present industrial requirements.
One of the main features of the online education system at Galgotias University is its intention towards employability; which it tries to do by providing the students with placement assistance and exposure to the industry. The university achieves a perfect balance between academic excellence and flexible learning. It is, therefore, that no wonder one can spot a harmonious schedule of working professionals, fresh graduates, and lifelong learners in its online education programs all setting their academic and career aspirations.
There are wide range of skills you can have such as:
- Strategic thinking
- Communication and persuasion
- Data-driven decision making
- Market analysis
- Branding & positionning
- Customer relation management
- Digital tools like (seo, sem, google,analytics etc)
Course and Syllabus of Marketing Management
The courses are made by the university faculty and also by the industry experts. Their strategy includes the use of case studies, project works, and interactive learning modules. Besides this, they get a provision of online study material, and access to digital libraries, and webinars; and also receive academic support throughout their course of study.
Semester1:
- Accounting for Managers
- Organizational Behaviour
- Business Statistics for Decision Making
- Legal Aspects of Business
- Excel Skills for Business
- Managerial Economics
- Business Ethics and CSR
Semester 2:
- Introduction to Business Analytics
- Corporate Finance
- Human Resource Management
- Business Research Method
- Operations and Supply Chain Management
- Management Information Systems & ERP
- Entrepreneurship
- Business Communication
- Core Elective -1
Semester 3:
- Product and Brand Management
- Retail Management
- Integrated Marketing Communication
- Services Marketing
- Digital and Social Media Marketing
- Marketing Analytics
- Product and Brand Management
Semester 4:
- Sales and Distribution Management
- International Marketing
- B2B Marketing
- Consumer Behaviour
- Marketing Research
- Rural Marketing
Admission Process And Criteria
Eligibility: The candidates must have a bachelor's degree from any recognized university with the minimum grade of at least 50% marks and 45% for ( SC/ST)
Application Steps:
1. Visit the online website of galgotias university
2. fill the online application form
3. Upload required documents
4. Submit the fees through EMI benefits or by using net banking / debit card
Fees Structure
Total 2 year program fee: ₹76,200
Emi starting: ₹5,725/month, no hidden cost
Registration fee ₹1200
Examination fee ₹4000
Examination Pattern and Evaluation Criteria
Galgotias University Online Education has an Examination pattern and Evaluation system that are well-defined and open. They are aimed at effectively measuring the knowledge and skills of students, yet maintaining the flexibility for online learners. The university carries out examinations in a blended format, which is continuous internal assessment and end-term evaluations. Internal assessment activities are, in general, assignments, quizzes, case studies, projects, and participation in online discussion forums, which keeps the students' participation active through the semester. Besides, it helps in monitoring the development of analytical abilities, critical thinking, and also concept practical application.
The end term examinations are conducted online in a secure proctored system, which ensures fairness and credibility. Typically, these exams consist of objective as well as descriptive questions so as to test conceptual understanding and problem-solving skills. Evaluation is based on a credit system where the distribution of the total weightage is made between internal assessment and final exams, most of the time in a 30:70 ratio. Students to be certified are required to meet the minimum prescribed marks in both the components of the course.
The institution also makes an effort to ensure openness by supplying feedback and results punctually, providing the students an opportunity to know their progress and prepare further. This methodical approach guarantees the necessary academic quality and rigor while still accommodating the convenience and flexibility that are part of the online learning environment.
Career Outcomes after the course:
- Marketing manager
- Brand manager
- Digital marketing
- Sales manager
- Product manager
- Market research analyst
- Advertising manager
- Social media manager
- Public relation manager
- Customer relation manager
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